Best free encoder for youtube streaming4/14/2023 ![]() ![]() Doing so will not only help you get the most return on your efforts, but also ensure you’re properly capitalizing on everything YouTube Live has to offer your brand. However, before you dive in blindly, you should make sure you’re following some of the best practices for this platform. If your brand has yet to experiment with YouTube Live for your video marketing purposes, you’d find no better time than right now. For example, Tubular’s recent State of Online Video Q1 2017 report (which you can access below) discovered that publicly available YouTube Live videos with over 25K views drove 6.9 billion views in Q1 2017, an increase of more than 200% over the 2.3 billion views in Q1 2016! The platform’s live streaming feature, which last year expanded to mobile devices for select users, has grown rapidly in popularity. Additionally, research from MarketsandMarkets predicts the video streaming industry as a whole will be worth around $70 billion by 2021. It should come as no surprise, then, that YouTube has recently upped its game to cater to this burgeoning interest in live video. In fact, according to livestream, 81% of internet and mobile audiences watched more live video in 2016 than they did in 2015. ![]() While live streaming has been around for a while now, only in the last year or so has this particular form of online video become immensely popular.
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